Overview

While the emergence of social data has provided insights into consumers likes and dislikes as never before, the amount of data can be overwhelming.

The challenges are clear: How can networks, brands and media agencies use this overflow of data to better engage their audience, create more loyal fans, and measure the value of their media assets?

The answer is Trendrr.TV. Trendrr.TV filters out the noise, distilling the social chatter about TV and brands into meaningful data, and actionable insights. Trendrr's measurement is an evolution of the GRP into the GEP (Gross Engagement Point). The Gross Engagement Point measurement gives media buyers, brands and advertisers an additional metric to inform buying and measuring campaign effectiveness.

Trendrr.TV is a category-defining technology solution that measures and understands engagement around television. The resulting insights will help you grow your audience, business and revenue.

Features

Trendrr.TV tracks and values all current and upcoming prime-time shows airing on commercial broadcasting and cable networks.

Trendrr.TV filters the social data inputs from Twitter, Facebook, GetGlue, Miso and others by location, influence, sentiment and anticipation to output real-time insights. New social sources and metrics are continually being evaluated and added. (More on technology here.)

The platform provides real-time data on your shows. It provides you with the ability to understand the performance of your shows, your network and your competition directly from your viewers. It measures what other shows your audience likes, monitors how your characters and plot points are resonating, analyzes audience feedback about brands, and proves to your advertisers the social value of your highly engaged audiences.

  • Design, Layout and Usability

    A user experience that allows for easy access to the data and insights around it.

  • 24/7 Tracking

    Insights reflect the entirety of show and network conversation

  • Affinity

    Understand the expanding web of interests among television viewer conversation

  • Premier Tracking

    Show tracking begins months before a show premier, often when production is green-lit

  • Characters

    Measure social performance of cast and characters

  • International Coverage

    Current partnerships include the two biggest Spanish language networks; Expanding to other countries

  • Comprehensiveness

    Supply side sources are comprehensive (Twitter, Facebook, GetGlue, Viggle) and constantly expanding

  • Twitter Ecosystem Partner

    One of Twitter's ecosystem partners

  • Historical Information

    Over a year of data for most shows

  • On/Off Season Conversation

    Show tracking for shows on and off season

  • Deeper Network Insights

    Access the network data in the same way you would a show

  • User Devices

    Ratio of users, mobile to web

Views

  • Character Charts

    Understand social performance of cast and characters

  • Individual Dashboards for Per Data Source

    Each data source will have it's own dashboard and export capability.

  • Monthly Views

    Charts and shows viewable over 30 day performance.

  • Real-time Data Comparisons

    Compare show-by-show, network-by-network and genre-by-genre.

  • Network Level Exporting

    Export Twitter data pertaining to specific networks.

Metrics/Insights

  • Gender Ratio

  • Sentiment Levels

  • Audience Influence Score

  • Show Influencers

  • Trending Topics

  • Peak Position

  • Effectiveness of Pre-show Advertising and Post-show Buzz

  • Also-liked Shows

  • Percent Change from Past Rankings

  • Location of Conversation

  • Top Hashtags

  • Top Links

  • Episodic Performance

Who It's For

TV Networks

Trendrr.TV is a comprehensive television index that ranks shows by attention and segment awareness across different devices and social networks. The index provides insight and better understanding of the tightly-coupled two-screen synchronous social behavior taking place around television.

Trendrr.TV delivers meaningful data and actionable insights for every network department including editorial, on-air, sales, production, research and marketing.

  • Access competitive intelligence around shows and sort shows by influence level, air time, genre, and gender

  • Integrate real-time viewer feedback and insights to inform production, marketing & on-air efforts

  • Measure audience engagement and brand sentiment to drive media value for buyers and brands

  • Provide real-time insights on how plot and characters are resonating with audiences

  • Value media assets by attention and segment awareness

  • Increase legacy revenue through real-time analysis for ad optimization

Brands and Media Agencies

Trendrr.TV helps brands and their media buyers make smart decisions about where, when and how to engage their audiences by providing marketers with the ability to track awareness, understand anticipation and effectiveness, and measure brand lift. We provide solutions for brands to find the shows that are most receptive to their products, and to measure how broadcast campaigns impact the conversation around those shows. For media buying agencies, 's social engagement insights help planners target their desired audience and assist buyers to better value media assets and optimize their buys.

  • Targeting — Use social data to target and optimize media buying

  • Valuation — Value media assets based on attention and engagement levels across shows and genres

    • Affinity — Related preferences

    • Affluence — Audience

  • Effectiveness — Use social data as a feedback layer for advertising effectiveness

  • Creative Optimization — Optimize creative campaigns based on audience response

  • Integration / Activation — Create social advertising experiences

  • Branding — Measure the effectiveness of of branded content and product placement through the social lens

MSOs

Second-screen and co-viewing applications are becoming a part of the standard television watching experience. This presents a unique opportunity for MSOs to integrate Trendrr's social data into applications to provide users with a relevant content discovery system.

Effectively integrate social stats into your application or companion-viewing application

Prioritize and deliver curated content that is relevant and compelling such as:

  • What shows are hot right now
  • What shows are most anticipated
  • What shows are being recommended

News Media and Political Organizations

News and politics require a real-time platform in order to provide consumers with a 360 view of the world by incorporating traditional reporting and consumer feedback and influence. Trendrr's news and politics capabilities allows media organizations to showcase the ongoing social conversation around major current events, news stories, and presidential candidates for the upcoming current national election cycle.

Trendrr.TV for News and Politics Key Features
  • Build on-air/online displays to chart issues, candidates, and debates

  • Use Twitter as a rapid response platform for breaking stories

  • Create heat maps rendering social conversation

  • Determine which hosts, guests and stories are the most social

  • Contextualize stories with "Baseball Card" profile on relevant personalities

Scroll to Top