Features
Trendrr.TV tracks and values all current and upcoming prime-time shows airing on commercial broadcasting and cable networks.
Trendrr.TV filters the social data inputs from Twitter, Facebook, GetGlue, Miso and others by location, influence, sentiment and anticipation to output real-time insights. New social sources and metrics are continually being evaluated and added. (More on technology here.)
The platform provides real-time data on your shows. It provides you with the ability to understand the performance of your shows, your network and your competition directly from your viewers. It measures what other shows your audience likes, monitors how your characters and plot points are resonating, analyzes audience feedback about brands, and proves to your advertisers the social value of your highly engaged audiences.
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Design, Layout and Usability
A user experience that allows for easy access to the data and insights around it.
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24/7 Tracking
Insights reflect the entirety of show and network conversation
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Affinity
Understand the expanding web of interests among television viewer conversation
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Premier Tracking
Show tracking begins months before a show premier, often when production is green-lit
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Characters
Measure social performance of cast and characters
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International Coverage
Current partnerships include the two biggest Spanish language networks; Expanding to other countries
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Comprehensiveness
Supply side sources are comprehensive (Twitter, Facebook, GetGlue, Viggle) and constantly expanding
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Twitter Ecosystem Partner
One of Twitter's ecosystem partners
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Historical Information
Over a year of data for most shows
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On/Off Season Conversation
Show tracking for shows on and off season
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Deeper Network Insights
Access the network data in the same way you would a show
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User Devices
Ratio of users, mobile to web
Views
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Character Charts
Understand social performance of cast and characters
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Individual Dashboards for Per Data Source
Each data source will have it's own dashboard and export capability.
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Monthly Views
Charts and shows viewable over 30 day performance.
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Real-time Data Comparisons
Compare show-by-show, network-by-network and genre-by-genre.
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Network Level Exporting
Export Twitter data pertaining to specific networks.
Metrics/Insights
Who It's For
TV Networks
Trendrr.TV is a comprehensive television index that ranks shows by attention and segment awareness across different devices and social networks. The index provides insight and better understanding of the tightly-coupled two-screen synchronous social behavior taking place around television.
Trendrr.TV delivers meaningful data and actionable insights for every network department including editorial, on-air, sales, production, research and marketing.
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Access competitive intelligence around shows and sort shows by influence level, air time, genre, and gender
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Integrate real-time viewer feedback and insights to inform production, marketing & on-air efforts
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Measure audience engagement and brand sentiment to drive media value for buyers and brands
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Provide real-time insights on how plot and characters are resonating with audiences
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Value media assets by attention and segment awareness
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Increase legacy revenue through real-time analysis for ad optimization
Brands and Media Agencies
Trendrr.TV helps brands and their media buyers make smart decisions about where, when and how to engage their audiences by providing marketers with the ability to track awareness, understand anticipation and effectiveness, and measure brand lift. We provide solutions for brands to find the shows that are most receptive to their products, and to measure how broadcast campaigns impact the conversation around those shows. For media buying agencies, 's social engagement insights help planners target their desired audience and assist buyers to better value media assets and optimize their buys.
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Targeting — Use social data to target and optimize media buying
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Valuation — Value media assets based on attention and engagement levels across shows and genres
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Effectiveness — Use social data as a feedback layer for advertising effectiveness
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Creative Optimization — Optimize creative campaigns based on audience response
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Integration / Activation — Create social advertising experiences
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Branding — Measure the effectiveness of of branded content and product placement through the social lens
MSOs
Second-screen and co-viewing applications are becoming a part of the standard television watching experience. This presents a unique opportunity for MSOs to integrate Trendrr's social data into applications to provide users with a relevant content discovery system.
Effectively integrate social stats into your application or companion-viewing application
Prioritize and deliver curated content that is relevant and compelling such as:
- What shows are hot right now
- What shows are most anticipated
- What shows are being recommended
News Media and Political Organizations
News and politics require a real-time platform in order to provide consumers with a 360 view of the world by incorporating traditional reporting and consumer feedback and influence. Trendrr's news and politics capabilities allows media organizations to showcase the ongoing social conversation around major current events, news stories, and presidential candidates for the upcoming current national election cycle.
Trendrr.TV for News and Politics Key Features
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Build on-air/online displays to chart issues, candidates, and debates
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Use Twitter as a rapid response platform for breaking stories
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Create heat maps rendering social conversation
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Determine which hosts, guests and stories are the most social
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Contextualize stories with "Baseball Card" profile on relevant personalities